Asante Kotoko and MTN sponsorship deal renewal

Asante Kotoko and MTN sponsorship deal renewal

The sponsorship agreement between MTN and Asante Kotoko was initially established between 2001 and 2008, with MTN committing GH¢1,050,000 in cash and other forms of support. However, the partnership was severed in 2020 due to unforeseen circumstances, including the COVID-19 pandemic.

Notably, Asante Kotoko’s financial obligations following the dissolution of its Board in 2023 have been single-handedly borne by Otumfuo Osei Tutu II.

The Management of MTN has assured His Majesty that they will review their sponsorship agreement to consider reinstating their support for the club.

MTN is Manhyia’s very good friend and the sponsorship I think you have to look at it…Golf and Kotoko. Look at those two for me, especially Kotoko and then the family can then grow.”

Here are some key details about the Asante Kotoko and MTN sponsorship deal 

• The initial agreement was established between 2001 and 2008, with MTN committing GH¢1,050,000 in cash and other forms of support
• The partnership was severed in 2020 due to unforeseen circumstances, including the COVID-19 pandemic
• The Life Patron of the Asante Kotoko Sporting Club, Otumfuo Osei Tutu II, has made a passionate plea for the renewal of the defunct partnership
• The Management of MTN has assured His Majesty that they will review their sponsorship agreement to consider reinstating their support for the club
• The meeting for the renewal of the sponsorship deal took place at the MTN Head Office in Accra

Here are some details about MTN’s sponsorship deals with Ghanaian football organizations:

• The Ghana Football Association (GFA) and MTN Ghana agreed to a three-year extension of their sponsorship deal for the FA Cup in November 2023 
• The deal is worth over Four Million Ghana Cedis (GHC 4,000,000), and MTN will provide an annual sponsorship amount of One Million Ghana Cedis (GHC 1,000,000) 
• MTN also sponsored the Black Stars with a one-year deal worth $2 million in November 2022 
• The deal was made ahead of the FIFA World Cup Qatar 2022 finals